Post by account_disabled on Mar 7, 2024 5:28:10 GMT
Strategies must be rethought, analyzed and more comprehensive than in previous times. As we mentioned before, the customer who made their purchases in a store or supermarket has changed, and now there is a new meaning:the customer buys online, but still needs to go to the physical store. Some important information according to the google report “covid-19 tracking study,” more than 50% of latin american consumers use search to inform themselves before purchasing in a physical store. According to another figure provided by google, 70% of latin american consumers do not care where they shop (online or offline), as long as they can get the product they want. In fact, 78% enjoy shopping both online and in physical stores. In turn, by 2025, e-commerce will grow by 96% in the region, and will represent almost half (43%) of the total growth in retail sales in the region.
However, this does not mean the end of physical stores. In fact, they will continue to represent 57% of growth and 82% of total sales by 2025. This means that stores will not disappear, but rather they will be transformed and both online and offline will have Buy Bulk SMS Service to work together to achieve strong strategies that increasingly optimize cx. Now, let's move on to the next thing. What are online strategies online strategies are techniques and actions planned and distributed over time to publicize or promote an activity on the internet. This means that all digital channels are valid to promote a product: social networks, blogs, virtual events, online reviews, online stores, m-commerce, e-mail marketing, etc.
What are offline strategies on the contrary, offline strategies are those that do not require internet mediation to reach people. These types of strategies include campaigns carried out in physical locations, in-person events, brochures delivered on public roads or in establishments, etc. If we combine both strategies, we will obtain great results. How to improve cx in the retail sector combine online and offline to optimize impact we have seen that both strategies are used to improve the impact of a brand and achieve greater reach to customers. How to combine these two worlds and optimize the long-awaited customer experience? We tell you: maintain unified communication both in digital channels and in physical stores the way a brand addresses someone is part of its personality, and is a key factor that determines a good or bad customer experience.
